On Feb. 17, while anchored off Cozumel, the cruise ship Regal Princess set a new Guinness World Record by selling 3,410 margaritas over an eight‑hour span — a figure verified on board by an official adjudicator. The stunt underscores how beverage promotions can generate headlines for cruise lines, while also highlighting the scale of onboard food-and-drink operations today.
Guinness representative Thomas Bradford confirmed the final tally after the ship’s bars stayed open and busy during the designated window. Crew and guests marked the announcement with visible celebration, and the record was formally logged by the organization that oversees such feats.
The drink and the numbers
The featured cocktail was Princess Cruises’ signature 24K Margarita, made with blanco tequila, Cointreau and Grand Marnier, a prepared margarita mix and served over ice in a salted‑rim glass. The concoction is marketed as an upscale take on a classic bar staple.
Princess also reported a much larger fleetwide total: just over one million of those same margaritas were sold across the company’s ships between Jan. 1, 2025, and Jan. 7, 2026 — a number meant to emphasize both popularity and scale.
- Date: Feb. 17, 2026
- Location: Cozumel, Mexico (Regal Princess)
- Margaritas sold on board: 3,410 in eight hours
- Fleetwide sales: 1,038,197 (Jan. 1, 2025–Jan. 7, 2026)
- Previous record: 2,728 margaritas at Motel Mexicola, Seminyak, Bali (Sept. 15, 2024)
Sami Kohen, Princess Cruises’ vice president of food and beverage, framed the achievement as a notable chapter for the company, saying it reflects both guest enthusiasm and the brand’s beverage strategy. Executives regularly use such milestones to drive publicity and reinforce signature offerings.
Surpassing the previous record by nearly 700 drinks gave the ship a clear margin of victory — sizable enough to draw attention, even if some observers see these events as promotional theater as much as competitive attempts. Guinness officials were on site to verify compliance with the organization’s rules for counting and timing.
Beyond publicity, the episode raises practical questions for passengers and industry watchers: how cruise lines balance high‑volume food and drink promotions with onboard safety and service standards, and how such publicity stunts fit into broader marketing efforts aimed at increasing onboard spend.
Whether viewed as clever marketing or simply a celebration of indulgence at sea, the record gives Princess Cruises a tangible headline — and a plaque — that will likely circulate in promotional materials and social feeds in the months ahead.
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