California: The video streaming platform YouTube is testing ads that will play when users are not watching the video According to the technology giant Google, the tests carried out on the ads showed positive results that show that the this feature will be widespread in the future. . The news about the feature came at a time when Google presented its report for the last quarter, which saw a positive performance from Google Philip Schindler that the first quarter of the year saw positive results from the introduction of ‘Pause Ad Pilot’. Connected TV. It’s a new non-intrusive ad format that appears when a user pauses a video. they have not provided any information regarding the large scale rollout of this feature or whether the feature will actually be rolled out.
